Aosom.co.uk X Brentford F.C: THROUGH THE YEARS
2022
EXCITING PARTNERSHIP BEGINS
When Aosom UK and Brentford FC came together, it felt like a natural fit - two neighbours in West London, both writing their own success story. As Brentford carved out their place in the Premier League, we were busy helping people across the UK turn their houses into homes. Different worlds, but the same drive.
This partnership is built on more than proximity. It's rooted in shared values: community, hard work, and a genuine care for the people we serve. Whether you're outfitting your garden, furnishing your living room, or cheering from the stands, we believe the best moments happen at home and we're proud to be part of that.
2023
SKILLS BEYOND THE PITCH
Turns out Premier League players are brilliant at football but waffles and flat-pack furniture? That's a different game entirely.
We invited Saman Ghoddos, Vitaly Janelt, Keane Lewis-Potter and Neal Maupay to put down the boots and pick up something a little more challenging: making waffles and a shoe cabinet that needed building. The result was an afternoon of genuine laughs, questionable DIY skills, and a reminder that even the best in the business have something new to learn.
Some days, real team spirit happens off the pitch.
2024
PLAYERS BECOME SECRET SANTA
We brought together players from both the men's and women's teams for a festive Secret Santa, with gifts chosen straight from the Aosom catalogue. Mark Flekken, Nathan Collins, Fabio Carvalho and Kristoffer Ajer joined the fun, each secretly picking something special - then came the best part: guessing who gave what.
It was the kind of afternoon that reminded us what this partnership is really about - bringing people together, on and off the pitch.
2025
THE AOSOM MATCHDAY CHALLENGE
We wanted to add a little extra buzz to the stadium atmosphere.
Every home match, Aosom hosts the Matchday Challenge, giving fans the chance to win a £250 voucher to spend on the Aosom website. Whether it's slotting a football through a goal or going head-to-head in a fan quiz, it's all about getting stuck in and having a brilliant time.
And sometimes, the prizes get even bigger. When no one takes the win, £150 rolls over to the following game which is exactly how one lucky fan walked away with £850 to spend. Not a bad afternoon out.
Video of match day challenge
You'll be able to see our branding during games and around the ground. We will also be having regular ticket giveaways, so be sure to keep your eyes regularly peeled to enter for a chance to see our new partners playing in action.
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It's a delight to be able to announce this new partnership with Brentford FC - they're a Club with similar values of passion, teamwork and community support; we're very much looking forward to working together and expanding our horizons simultaneously.
Arvind Panchmatia, General Manager of Aosom UK
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